John Cena Partners With Drumstick for WWE WrestleMania 41 Snack Showdown

John Cena is bringing the flavor to WrestleMania 41—literally. WWE just announced a brand-new advertising deal with Drumstick, the legendary sundae cone brand, and the 16-time World Champion himself is leading the charge.

The collaboration kicks off in a big way at Allegiant Stadium in Las Vegas on April 19 and 20, where Drumstick will have an onsite presence as part of WrestleMania weekend. The campaign is dubbed “Drumstick Summer Snackdown,” and it’s exactly what it sounds like—Cena and Drumstick are teaming up to “lay the Snackdown on boring snacks.”

In true WWE fashion, the campaign will include “social contests, epic content and larger-than-life activations,” and will stretch all the way through summer. Fans can expect exclusive content featuring Cena and Drumstick’s own fictional mascot Dr. Umstick. The duo will star in a new ad airing during WrestleMania, where they’ll take shots at “stale pretzels and dry popcorn” while delivering Drumsticks to snackers everywhere.

“It is such an honor to partner with Drumstick,” Cena said in the official press release. “This campaign brings the Snackdown to WWE lovers kicking off at WrestleMania, but the action doesn’t end there—fans can follow along all summer long for even more Snackdown surprises. Personally, I’ve loved Drumstick since they were the most coveted treat in Jr. High! I’m grateful to get to bring two things I love together under one roof.”

And there’s more where that came from. WWE fans are in for a sugar-coated ride this summer with giveaways, exclusive signed merch, cash prizes, and coveted seats to SummerSlam all being teased. Drumstick Brand Manager Elmer Gonzalez added, “With our Drumstick Summer Snackdown, fans will have more ways to step into the ring and help us crown Drumstick the true Snackdown Champion.”

Drumstick will also set up a “Snack Zone” at both WrestleMania and SummerSlam for fans to dive into the action—snacks first.