Tiffany Stratton’s Merch Sales Are Dominating WWE’s Women’s Division

Tiffany Stratton isn’t just making waves in the ring—she’s making serious money at the merch table. The WWE Women’s Champion has quickly become one of the most marketable stars in the company, and her customized Money in the Bank briefcase is flying off the shelves.

According to Billi Bhatti on the Dirt Sheets Wrestling Informer podcast, WWE has been blown away by Stratton’s merchandise sales, which are outperforming the rest of the women’s division.

“WWE were getting very positive reactions for Tiffany Stratton from the crowd, and her merchandise sales were much bigger than the other women. This includes, of course, the Money in the Bank briefcase. They recently witnessed similar-type sales with that type of price point product for the Penta mask. The Penta mask at $75 has done very, very well, in line with the Tiffany Stratton briefcase,” Bhatti revealed.

Stratton has been a fan favorite ever since she debuted on the SmackDown roster, quickly establishing herself as a top-tier star. Her luxury-inspired Money in the Bank briefcase, designed after a Chanel bag, has been a massive hit with fans, proving that Tiffy Time isn’t just a catchphrase—it’s a brand.

With WWE seeing record-breaking numbers from Stratton’s merch, it’s clear that she’s not just a rising star—she’s already one of the biggest draws in the company. As WrestleMania 41 approaches, all eyes are on WWE to see if they capitalize on her momentum and give her the spotlight she deserves.