Creator Behind Alexa Bliss’ New Ring Gear and Lilly Doll Revealed

WWE wanted to ensure the Royal Rumble Premium Live Event was full of surprises and that’s why they decided to have Alexa Bliss make her shocking return during the event. She was sporting new ring gear and a redesigned Lilly doll and now the creators behind the gear and doll have been revealed.

Jason Baker took to Twitter to share his excitement about Alexa Bliss’s return attire. He thanked Bliss for allowing him and Sandy Mimpson to create her jacket and skirt. Baker also mentioned that he, Ambria Pierson, and the WWE creative team helped give Lilly a new “glow-up.” He ended the post with a nod to their long-lasting friendship.

“…and this a friendship that’ll never ever end ⭕️ Thanks @AlexaBliss_WWE for letting me and @SandyMimpson make your return jacket and skirt. (Me, Ambria Pierson, & the wwe creative team also helped Lilly w/ her new glow up)”

Entering at #21, Alexa Bliss received a huge reaction from the crowd, making her in-ring return after more than a year. This was her first match since losing the Raw Women’s Championship to Bianca Belair at Royal Rumble 2023.

We have also reported that Alexa Bliss’ inclusion in the 2025 Royal Rumble match was a last-minute decision, with even WWE stars unaware of her return until the day of the event. She wasn’t at Friday’s rehearsals, and as of Saturday morning, the expectation was that someone else would take her spot. That spot originally belonged to Shotzi, who had been planned for the match before the late change was made.

Considering the newly designed Lilly doll, it comes as no surprise WWE decided to cash in on Alexa Bliss’ return by releasing new merchandise. Nonetheless, now that Alexa Bliss is back, fans are excited to see what she can accomplish as we are officially on the road to WrestleMania 41.

What do you think about Alexa Bliss’ return and her new gear? Do you see her playing a major role at WrestleMania 41? Share your thoughts in the comments below!