WWE has a ton of plans for the future, especially after the company’s merger with the UFC went down in 2023. They are looking to secure some massive deals in the future, and that will come with big money on a global level.

TKO Group Holdings sent out a press release to inform the public how the new company will offer unprecedented opportunities for global brands. This merger will “Offer Blue-Chip Brands Unprecedented Integration within Two of the World’s Most Iconic Sports and Entertainment Properties.”

The unified unit of WWE and UFC aim to provide brands access to extensive marketing opportunities within two iconic sports and entertainment properties that collectively serve over one billion diverse fans in 170 countries.

With premium live events, original content, and digital media across multiple platforms, the UFC and WWE partnership offers marketers expanded inventory, increased brand visibility, international reach, and unique integration opportunities. Their press release certainly highlighted all of the big money situations that they are behind.


Andrew Schleimer, Chief Financial Officer of TKO Group Holdings, was very happy to discuss this new powerhouse deal. WWE and UFC’s reach and potential strength provides an incredibly engaging experience for fans, and an opportunity for advertisers as well.

“Since Endeavor acquired UFC in 2016, UFC’s global partnerships business has become a significant growth area, and we believe WWE’s partnerships business has similar potential. Together, UFC and WWE create a sports marketing powerhouse, with hundreds of live events per year and a reach that’s equal to, or better than, the world’s biggest sports properties. The newly integrated global partnerships team will offer premium brands the opportunity to integrate and activate within UFC’s and WWE’s extraordinarily popular content to engage their massive fan bases around the world.”

The joint effort will benefit from collaboration with the Endeavor Partnerships team, maximizing value across the entire Endeavor portfolio of assets. With teams in various locations worldwide, the integrated unit will concentrate on creating revenue opportunities and brand integrations across UFC’s and WWE’s live and original content.

We will have to see what 2024 brings TKO Group Holdings. The UFC and WWE are cetainly making a lot of money on their own, and their combined efforts will likely make anyone who is affiliated with them a lot of money in the process.

For more on this story, and anything else involving TKO Group Holdings’ future, keep it tuned with us here at Ringside News. Only time will tell what kind of big money deals they land over the next twelve months, but we will be here with all the headlines you need.

What’s your take on WWE and UFC’s merger? Which fan base stands to benefit the most? Let us know what you think in the comments to let us know what you think!

Felix Upton

Felix Upton is a seasoned writer with over 30 years of experience. He began his career writing advertisements for local newspapers in New York before transitioning to publishing news for Ringside News. His expertise includes writing, editing, research, photo editing, and video editing. In his free time, he enjoys bungee jumping and learning extinct languages.

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