On the October 25 episode of AEW Dynamite, Tony Khan pulled off a wrestling bombshell that left fans in awe. He unveiled none other than Ric Flair as a sensational gift to Sting, who had just announced his retirement set for AEW Revolution 2024.

The wrestling world was still buzzing when, on November 2, it was officially declared that Flair had inked multi-year deal with AEW, and it came with an exciting twist – a partnership involving Flair’s iconic Woooo Energy drink.

Ever since this groundbreaking deal materialized, Flair’s energy drink has been prominently showcased during AEW TV broadcasts, capturing the attention of viewers far and wide. Flair himself has been a constant presence alongside Sting, both on television and in the squared circle, since his debut on AEW Dynamite.

In an interview with Joseph Staszewski of the New York Post, Tony Khan revealed the profound significance of Flair’s involvement. Sting holds Flair in the highest regard, crediting him with a substantial portion of his storied career and expressing deep loyalty to his longtime friend. Khan also noted that Flair’s presence had brought in a lucrative sponsorship deal for AEW.


“We’re not paying Ric Flair; Ric Flair is essentially paying us,” Khan declared. “We’re getting paid by Wooooo Energy for all of his appearances, so we’re collecting revenue from them.”

However, even with all the excitement surrounding Flair’s partnership with AEW, it wasn’t without its challenges. Reports emerged that AEW had to make some edits to Flair’s comments during the December 1 episode of AEW Rampage, highlighting the unpredictable nature of The Nature Boy.

Ric Flair’s partnership with AEW and the inclusion of Woooo Energy drink has certainly added an exciting dimension to the wrestling world. How do you think this collaboration will impact AEW’s future and its ongoing competition with other wrestling promotions? Leave us a comment.

Steve Carrier

Steve is the Founder of RingsideNews. He has been writing about professional wrestling since 1996. He first got into website development at the time and has been focusing on bringing his readers the best professional wrestling news at it's highest quality.

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