WWE Superstars were once banned from operating their own channels on Twitch, but it appears that is not a problem anymore. In fact, WWE Superstars are apparently making off with even more profits than regular Twitch streamers.

Click here for breakdown of WWE’s 2nd quarter 2023 earnings report.

During the 2nd quarter 2023 earnings call, Nick Khan said WWE’s ad share deal with Twitch pays WWE talent more than if they were on their own. He also expects bigger things out of that as time goes on and after the Endeavor deal closes.

WWE banned third party platforms for a long time, including Twitch and Cameo. Now, it appears that Superstars are allowed back on the platform, and they are also getting paid a very nice cut as well. Which the exact numbers were not revealed, it seems that WWE was able to take care of their talent on Twtich.


WWE is very much engaged in media rights talks for RAW and SmackDown. There is no way to tell where WWE will land when those talks are finalized. Obviously, lot of things are at play. WWE is also hoping to have their merger with the UFC completed by the second half of 2023.

WWE has already pulled in more money in sponsorship dollars in 2023 than they ever have as a company. That mindset that they are still open for business has obviously paid off in a big way, and they are literally open to renting out every asset they have available at this juncture.

It was also noted during that call that Vince McMahon has taken medical leave of absence. This is due to his spinal surgery, and Nick Khan made it clear that they are going to respect his privacy. We’re also wishing Vince McMahon the best as he continues to recover.

What’s your take on WWE superstars getting back on Twitch? Will that change a lot about WWE? Sound off in the comments to let us know what you’re thinking!

Felix Upton

Felix Upton is a seasoned writer with over 30 years of experience. He began his career writing advertisements for local newspapers in New York before transitioning to publishing news for Ringside News. His expertise includes writing, editing, research, photo editing, and video editing. In his free time, he enjoys bungee jumping and learning extinct languages.

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