WWE’s WrestleMania 39 may have broken records on Peacock, but traditional pay-per-view numbers for the event were reportedly down from last year.
According to The Wrestling Observer Newsletter, there were 22,700 PPV buys for night one of WrestleMania and 22,900 for night two. This is a decrease from last year’s numbers, which were 24,100 and 24,500, respectively.
However, it’s worth noting that WWE has been pushing fans towards streaming the event on Peacock. The event surpassed previous viewership records on the streaming service, with WWE hyping the success of WrestleMania on Peacock.
Despite the decline in traditional PPV buys, the numbers are still a significant source of revenue for WWE. The company may have more data to analyze as the landscape of the wrestling industry changes, with more fans opting to watch events on streaming platforms rather than traditional PPV.
It was also reported that only 3.4% of those who purchased WrestleMania also bought AEW Revolution, a much lower crossover than normal. It remains to be seen if this is a sign of a shift in the wrestling fandom, or simply an anomaly.
Regardless, it’s clear that the wrestling industry is continuing to evolve, and companies like WWE will need to adapt in order to keep up with the changing trends and preferences of fans.
What do you think the declining traditional pay-per-view numbers for WrestleMania 39 compared to last year mean for the future of the wrestling industry? Do you think streaming platforms like Peacock will become the preferred method for fans to watch wrestling events in the future? Leave a comment.