WWE’s current regime has been known to reinvent its strategies and come up with some really exciting ideas for new match types. We have already seen this with Shawn Micheals developing the Iron Survivor Challenge for NXT and Triple H and his team dedicating a match based on sponsorship from another company recently. Moreover, a WWE Executive now has confirmed that the trend will continue at WrestleMania 39 as well.
WWE Senior Vice President and Head of Global Sales and Partnerships, Craig Stimmel, confirmed that WrestleMania 39 is set to feature a marquee sponsorship match. He spoke about this during an interview with The Hollywood Reporter.
“I don’t want to give away too much, but it’ll be around a match, and the sponsorship of that match, and what they’ll be able to bring to that match. So we’re going to do things that fit inside of our storyline as well.”
Craig Stimmel claimed that the sponsorship revenue is it is 43 percent higher than it was for the entire WrestleMania 38. One more source quite familiar with sponsorship revenue numbers stated that it currently stands at somewhere between $14 million-$15 million.
The sponsorship WWE match took place at last weekend’s Royal Rumble event. The match called ‘Mountain Dew Pitch Black match’ saw Bray Wyatt defeat LA Knight. The post-show conference was also sponsored and will follow suit for WrestleMania as well. Craig Stimmel further elaborated on the sponsorship plan moving forward.
“We’re tracking exactly where we want to be going into the events. We’ve also got a diverse set of sponsorships coming in … we’ve got snacks, we have beverages, among others. So it’s a really nice diverse portfolio of brands that are joining in a myriad of ways. When you think about putting WrestleMania on, we’re going to be showing across millions of households on Peacock, we’re also going to have a social presence.
We’re also going to have a post-match press conference that’s going to be sponsored this year — you saw that with Mountain Dew and Royal Rumble — but we’re going to have that again at WrestleMania. It’s on YouTube and on TikTok and on Facebook, so we’re gonna have a myriad of opportunities to tell a brand story across different spectrums with different voices. So I think when we approach brands, we want to make sure that that holistic picture is in place… we’re looking for that audience overlap.”
The Mountain Dew Pitch Black between Bray Wyatt and LA Knight encircled the name of the drink itself. The match took place in a completely dark arena with neon lights all over the place and lived up to the hype and expectations.
WWE currently has big sponsors names such as Cinnamon Toast Crunch, Pepsi, Take Two, and Mars/Snickers. We can expect that one of them could potentially be the one to sponsor a high-profile match at WrestleMania 39.
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