AEW currently has a deal with Warner Bros. Discovery, which brings in $44 million a year for the campaign. Weekly ratings suggest that AEW’s next contract will see solid increase, although concerns have been raised by Discovery’s recent cost-cutting, notably with original scripted content. Warner Bros. Discovery recently revealed their happiness with AEW doing “huge numbers.”
Kathleen Finch, chair and chief content officer of Warner Bros. Discovery US Networks Group, recently spoke with The Hollywood Reporter. The different Warner Bros. Discovery networks have been subject to numerous reports this year concerning cost cutting. Some people have questioned what this all means for AEW.
Finch expressed satisfaction with AEW’s audience figures throughout the interview. Recent press releases from Warner Bros. Discovery support that. On Wednesday nights, AEW typically tops all other shows in the major demos. According to Finch, they are considering including additional wrestling-related content.
We really play in the sports space. One of the things that we’re doing around sports is creating shoulder programming to hold onto those fans. AEW [All Elite Wrestling] pulls huge numbers, so we are working with the wrestling team to figure out what new kind of content can we build that’s not in a wrestling ring.
The aforementioned comment ought to clear up any ambiguities regarding the affiliation between Warner Bros. Discovery and AEW. The only issue is how the rights fees will be structured when it comes time to bargain for a new agreement. Stay tuned to Ringside News for the latest news and updates.
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