WWE Hall Of Famer Jake ‘The Snake’ Roberts has been part of the AEW since 2020. Roberts started out in AEW by managing Lance Archer and the partnership has proved to be somewhat of a success. He also revealed what advice he has given to AEW talent when it comes to promos.
He has worked in WWE for a long time and knows how Vince McMahon functions. In fact, he even blasted Vince McMahon previously for humiliating people in WWE.
His promo game is also still one of the best in the business. While speaking during a recent Q&A edition of his DDP Snake Pit podcast (via AdFreeShows, Jake Roberts revealed what promo advice he has given to AEW talent.
“I just tell them not to be afraid to be different. I used to use a lot of subliminal thought stuff whenever I did interviews and I still believe in that stuff. I think it gets a hold of people. You need to say something in your interview that grabs people and shakes them a little bit. Now you can do that, one way is by saying something that they know to be true or something that they’ve heard 1000 times, and then when you calmly say it, automatically their mind connection goes, ‘Yeah, I’ve heard that before.’ Whether it’s, ‘Don’t play with that boy at the end of the block, he’s a bad boy.’ You know, ‘Don’t eat this, it’s bad for you.’ ‘Don’t trust this kind of people, they’re no good.’ You’ve heard that before and your mind agrees with it without you knowing it.
If you say it in an interview, you’ve got the hook into them and they’re now following you. So that’s what I try to tell them. I don’t know if any of them get it. I hope they do. But yeah, the main thing is don’t be afraid to be different. I basically had to come up with my interview style from necessity. Back in 1975, I got a knee dropped on my throat and I crushed my voice box. So this is as loud as I get. If I tried to scream, nothing comes out. So I had to learn a different way to do it, but it certainly worked well for me and I’m so grateful for the man above to lead me down that road and show me something different.”
Roberts also expressed his frustration over Lance Archer’s status in AEW. We will have to wait and see what AEW will have planned for Jake Roberts next.
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