AEW fans have been discussing MJF’s wild Double or Nothing weekend ever since he no-showed fan fest event the day before the show. Things quickly snowballed into speculation that Max would not show up for his scheduled match against Wardlow. Eventually, his alleged grievances were brought out on television as a storyline.
If AEW planned everything all along, they did so at significant expense. Many fans paid big money to meet MJF at the fan fest event. The number of dollars they risked by pulling such a move would have been astonishing.
Whether it was a work or a legitimate situation, AEW left money on the table that day. Sean Ross Sapp reported on a recent Fightful Select audio that AEW’s keep on the meet and greet is about $10,000. That is a significant chunk of change for a new company.
“There were individual sales of the meet and greets, and I’m told that the AEW keep on that is about $10,000, so that’s probably what it would’ve cost them to do this and, yeah, that’s a substantial cost when you’re a company like this and you’re looking to turn a profit.”
MJF did show up for his match, where he was squashed by Wardlow. On the next episode of Dynamite, he cut blistering promo against Tony Khan, the fans, and talent who he believes gets preferential treatment in the company. The blurring of fact and fiction has made for some compelling drama.
If AEW did all of it on purpose, it cost them big bucks. That said, it also produced a ton of publicity and interest in the company. Whether it’s a work or a shoot, the entire MJF situation has been an engaging thing to watch unfold.
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Transcription by Ringside News