WWE announced the launch of their “Next In Line” program today. The idea will be to recruit top student athletes from colleges and universities around the country to work for the company. Now, additional details about the plan are coming out.
“We immediately saw it as an amazing recruiting tool for us because it allows us to show athletes a path to WWE, and engage with them in a way where they can learn more about it, we can learn more about them, all while working together, and finding out if it’s a good fit before they’re even finished college, and before they need to make any decisions about what they’re going to do in that next stage of their life.
In my generation, and even more recently, you sort of had to know someone. We’ve put a lot of effort into recruiting athletes and finding athletes to let them know WWE is a potentially lucrative opportunity for them if they’re interested and passionate about it.”
The first NIL athlete signed to WWE was Gable Steveson. Steveson was allowed to continue to wrestle his senior year at the University of Minnesota without losing amateur eligibility under the new NCAA rules. He is one of many elite athletes the company hopes to lure with the unique initiative.
Triple H says that the NIL program opens the door to a whole new world of athletes. The ability to earn money and use world-class training facilities would be enticing to any student athlete who happens to have an interest in WWE.
There will be different ranges for deals, depending on the pedigree of the student athlete. Some will make huge money; others will get paid enough to get by while they complete their studies. He believes the next generation of WWE superstars will come from their NIL talent search efforts.
What are your thoughts on the new WWE NIL program? Let us know what you think in the comments!