WWE has secured another international market. The company has now inked a multi-year deal with IB Sports in South Korea.
The new agreement includes WWE’s NXT brand. The black and gold show will begin airing for the first time in South Korean television. IB Sports will also continue carrying RAW, SmackDown, and all WWE pay-per-view events.
Jay Li, WWE’s Vice President & General Manager of North Asia, spoke about the new deal. He is pleased with this expansion of their partnership with IB Sports and the unique programming that is coming their way.
“IB SPORTS is a valued partner that shares our vision and passion for engaging and entertaining our fans. We are pleased to expand our partnership with the addition of NXT and look forward to continuing to provide WWE’s unique blend of action-packed, family-friendly entertainment throughout the country.”
Fans in South Korea will begin seeing NXT content on January 7th. The family-friendly content that WWE provides also meshes well with the market.