AEW brought in Sting, and it was a huge surprise that the company was working on for a while. They had a perfect time in mind for Sting’s debut, and it was right in time for the holidays.

Sting’s emergence in AEW also brought a new line of merchandise. That first Sting t-shirt broke Pro Wrestling Tees’ record for most shirts sold in a 24 hour prior. AEW knew that they would have a big money marketing opportunity, and they took full advantage of it.

According to the Wrestling Observer Newsletter, AEW specifically timed Sting’s debut so they could get a jump on Christmas sales.

Sting’s debut was very much designed to be there for Christmas season merchandising. Good signs on 12/3 was that the Impact web site crashed and Sting set a Pro Wrestling Tees all-time record for one day sales of any T-shirt in its history.


Sting’s debut for AEW excited a lot of fans, and it caused them to open up their wallets. It’s very likely that AEW’s merchandising team is working on more designs for Sting. They still have a few weeks until Christmas to rack up more sales.

H Jenkins

I love pro wrestling and hate BS. These two things drive me. Years of experience in writing, journalism, and digging exclusive insider info for Ringside News. Worked in finance before realizing pro wrestling journalism made much less sense. Pro beachballs at pro wrestling shows, pro dives if someone catches, anti bullies, olives, and pineapples on pizza.

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