WWE is planning a trip to India in 2021, but they won’t be bringing any Superstars with them. Instead, they plan to find a few new Superstars.
During WWE’s 3rd quarter financial call, Nick Khan revealed that WWE is headed to India in 2021 for a joint event with Sony. The goal in mind is to find their next Indian Superstar.
“We’re excited to now be working with our content partner in India, Sony, on a 2021 event that will primarily feature our developing Indian superstars.”
“That event will air in India on the Sony platforms and will also be distributed domestically in the United States. We believe partnerships like this are the best way to build engagement and to maximize the value of content for our international distribution partners and our fans.”
The exact date of this event was not disclosed. Khan continued speaking about how they will be “surgical and strategic” with this as they seek find a new Superstar who resonates with the Indian fan base.
“We simply want to be surgical and strategic with it. So for the Indian Superstar event that we’re doing with Sony in 2021, we look at all angles on that. We have to make sure it’s the right talent that will resonate in India. We have to make sure that the cost structure of the event is something that will resonate for our business and Sony’s business. So it’s simply taking a deep dive into each and every one of these events. There will be more of them and making sure that it makes sense for all parties involved.”
WWE has a lot of fans in India, but they are not represented by many Superstars. There is a huge fan following for pro wrestling within India as well. The Great Khali has a school and he promotes shows that keep him very busy. We’ll have to see who WWE finds in this mission, but they certainly seem to have plans to further establish themselves in India.