WWE realized a long time ago that intellectual property and copyrighting names can really generate revenue. Ryback used his in-ring name even before WWE, but Vince McMahon’s company loves owning everything they can. This includes things they didn’t necessarily create.
While speaking to Chris Van Vliet, Ryback revealed that WWE has recently re-filed for a trademark on his name. He thought that they weren’t going to come at him, but they re-filed on the last possible day. Now it could cost him a ton of money to regain his name.
“There was a thing unfortunately and I’m done with them and I wish them all the best and I’m not angry about that. WWE re-filed for the Ryback trademark on the final day before I was set to get it which I had to pay to get my trademark filed for it and they re-filed on the final day and my attorney notified me.”
“Then I had a phone call with him and he notified me that it’s gonna cost anywhere between $45,000 and $60,000 to cancel out their trademark on it and it’ll take anywhere from 12 to 18 months and I’m probably going to get it, but I actually sent them a message I think I sent Mark Carrano a message, nothing mean, just like, ‘I wish you guys would cancel this, drop this on your own. I will be very upset if you don’t drop this on your own.’ I’m going to be really f*cking upset.”
Ryback doesn’t know if WWE will cancel their trademark, but it could cost him a lot of money to secure his name if they don’t. It doesn’t hurt to ask them to stop trying to take his name years after he left the company.
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