All Elite Wrestling Reportedly Co-Opting Dirt Sheets As Part Of Marketing Scheme

All Elite Wrestling had their Jacksonville rally on Tuesday afternoon and by the time it was all over, Chris Jericho was closing out the show. Y2J was a pretty big get and Kenny Omega might be a big one too if he heads to AEW. However, it might not be as big of a deal depending on who you ask.

We previously reported via Brad Shepard that his source in WWE has told him that a certain well-known dirt-sheet writer is in the back pocket of All Elite Wrestling. Shepard continued to explain on a recent episode of Oh, You Didn’t Know that he has spoken to his source once again and they assured him that his previous report is still very much a reality.

“So I was talking to a source in WWE about this, obviously I’ve talked about this on our show as well, Jon. I was told that I’m on point with what I’ve been talking about to this point. Dave’s reporting on certain free agent Superstars turning down offers in the millions is a tactic to boost their perceived value and make it seem like it’s a big get and very favorable for All Elite Wrestling.”

“So it boosts their name value and makes them a bigger deal than they are. I find the entire thing very unethical, but from an ownership point from All Elite Wrestling, it is a smart marketing ploy.”

“They’re co-opting the media, they’re controlling the narrative and they’re trying to present a picture that there is an impending war between the two like they’re a bigger deal than they are again to put the narrative in their favor.”

All Elite Wrestling doesn’t look as if they are slowing down. The company already has a roster full of talent and they are only expected to grow. We will pay close attention to this topic as time goes on, but it could present a very interesting way to look at this entire situation.

You can skip to around the forty-three-minute mark in the podcast below to hear Shepard speak on this topic.

If you use the quotes in this article credit Ringside News

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