WWE is a machine built around profits and a lot of the best profits can come from merchandising.

Bryan Alvarez was recently asked if John Cena was still the top seller for WWE on Wrestling Observer Live when he had a rather simple answer along with another person who is right alongside him.

“Yes, he is. You know who else is like in the top three? Roman Reigns so there you go.”

It was noted that Rusev was “doing well there for a while” but John Cena and Roman Reigns are the top two. But all in all, if you’re a babyface then you’re going to sell merchandise.

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H Jenkins

I love pro wrestling and hate BS. These two things drive me. Years of experience in writing, journalism, and digging exclusive insider info for Ringside News. Worked in finance before realizing pro wrestling journalism made much less sense. Pro beachballs at pro wrestling shows, pro dives if someone catches, anti bullies, olives, and pineapples on pizza.

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