WWE is a machine built around profits and a lot of the best profits can come from merchandising.

Bryan Alvarez was recently asked if John Cena was still the top seller for WWE on Wrestling Observer Live when he had a rather simple answer along with another person who is right alongside him.

“Yes, he is. You know who else is like in the top three? Roman Reigns so there you go.”

It was noted that Rusev was “doing well there for a while” but John Cena and Roman Reigns are the top two. But all in all, if you’re a babyface then you’re going to sell merchandise.

If you use our quotes quote Ringside News