Reason WWE Dropped The Bad News Barrett Gimmick

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While speaking to We Are Defiant, former WWE Superstar Wade Barrett revealed why WWE decided to drop the “Brad News Barrett” gimmick because he was a heel that was getting a babyface reaction.

“I was specifically told the reason I wasn’t allowed to say my catchphrase ‘I’m afraid I’ve got some bad news’ anymore was that it was getting a positive response and they wanted me to be a heel. I personally didn’t agree with that philosophy. I felt ‘Look, if they are going to cheer for me, they like this, let’s go with it. I’ve never been a babyface before, let’s go with it.’ The decision was made above my pay grade and that wasn’t going to be the case and then I was Bad News Barrett, a guy who didn’t cut promos and wasn’t giving out bad news, so that kind of instigated the transition into a completely different character and the King run at that point, so for me personally, like I say, I didn’t agree with it but it wasn’t my decision to make ultimately.”

You can listen to his remarks embedded in the audio below:

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