Reason The Hardy Boyz’ Deal with Anthem Sports Went Sour

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Sports Illustrated claims that The Hardy Boyz were willing to pay between $10,000 and $15,000 for the rights to the “BROKEN” gimmick. This same deal would have included a non-disparagement clause and the Hardys sending out a press release to end the conflict on good terms.

As the deal was approaching completion, Anthem Sports reportedly tried to pull a a fast one and wanted more out of the deal. One of the things they asked for was 50% of all Hardy revenue which including Jeff Hardy’s art and music. The Hardys saw this as a ‘monumental heist and money-grab’ and the deal was not made.

The plan now is for Jeff Jarrett to stall the agreement in hopes that The Hardys will give up pursuing the case.

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