Reason WWE Is Pushing Jinder Mahal

WWE’s attempt to push Jinder Mahal on the SmackDown brand has a lot to do with a new push in the India market.

WWE announced that they have hired on a new Vice President and General Manager for WWE India in Sheetesh Srivastava. Srivastava will lead WWE’s business initiatives and day-to-day operations in India, working with partners across all of WWE’s lines of business, including television, live events, marketing, sponsorship, new media, licensing and merchandising.

WWE Executive Vice President of International Ed Wells believes that India is key to the global growth of WWE. Wells mentioned recently that WWE is committed to expanding its presence in India.

As seen on SmackDown Live Tuesday night, Mahal won a Six-Pack Challenge match to become the #1 contender to the WWE Championship. He will now move on to face Randy Orton at the WWE Backlash event next month.

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