Triple H recently delved into the groundbreaking partnership between WWE and PRIME, marking a historic moment as the PRIME logo will adorn the center of the ring during premium live events, beginning with WrestleMania 40.

In conversation on ImPAULsive, Triple H addressed some of the challenges and safety considerations associated with this innovative step. While acknowledging previous instances of logos being incorporated into rings, he highlighted the unique demands of WWE’s high-energy performances and the importance of ensuring the safety of the wrestlers amidst any potential slipperiness caused by the logo.

“We’ve dabbled in minor branding before. WCW had done something similar in the past, as have other combat sports like boxing. But for us, it’s a whole different ballgame,” Triple H explained. “There are safety concerns that we had to navigate through. It’s taken time, but we’ve found a way to make it work. This partnership signifies a shift in philosophy, reflecting the evolution of WWE under TKO’s leadership. It’s about how we approach branding and sponsorship differently now.”

Triple H emphasized the significance of the center-ring logo, traditionally considered sacred ground in wrestling circles. Its presence, especially during WrestleMania 40, speaks volumes about the mutual trust and collaboration between WWE and the PRIME brand.


Addressing potential resistance to change, Triple H acknowledged that some fans might initially balk at the alteration to the familiar ring setup. However, he expressed confidence that over time, the logo would become an accepted part of the viewing experience, much like any other element that becomes commonplace through repetition.

PRIME’s presence in WWE echoes its visibility in other combat sports, such as UFC events, further solidifying its position as a prominent brand in the sports entertainment landscape.

In a fitting convergence of events, WrestleMania 40 will witness Logan Paul defending his WWE United States Championship against formidable opponents Randy Orton and Kevin Owens, adding an extra layer of excitement to an already historic occasion.

How do you feel about the groundbreaking partnership between WWE and PRIME, which will see the PRIME logo featured prominently in the center of the ring during premium live events, starting with WrestleMania 40? Do you think this move represents a positive evolution for WWE in terms of branding and sponsorship, or do you have concerns about potential safety issues and fan resistance to the change? Let us know in the comments.

Tags: Triple H
Steve Carrier

Steve is the Founder of RingsideNews. He has been writing about professional wrestling since 1996. He first got into website development at the time and has been focusing on bringing his readers the best professional wrestling news at it's highest quality.

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