Legendary WWE wrestler, Triple H recently shared his thoughts on the intersection of wrestling and brand partnerships, particularly in the context of the thriving sneaker culture.

In recent appearance on Complex’s Sneaker Shopping series, Triple H discussed the immense influence of celebrities like Travis Scott in shaping brand perception and driving consumer interest. According to Triple H, figures like Scott have the power to make anything cool simply by associating their name with it, underscoring the significance of authenticity in today’s market.

“It’s massive. When you have somebody at his level that can say, ‘Hey, this is cool, this is the biggest thing that there is.’ In some way, and I’ve heard them say it so I’m not saying anything that I made up, but in a way, he might be more important [to the brand] than Michael is right now. The thing about him, he’s ears on the ground at all time so it’s not a, ‘Hey, I think kids will like this, I think this will work.’ It’s, ‘That will work, this will work. I know what they want.’ I think that’s a cool place because in today’s world, if it’s not authentic, you can’t make it work.”

Moving on in the discussion, Triple H stated his belief that WWE superstars should be given the opportunity to establish their own signature lines with major brands, similar to the deals struck with prominent celebrities and athletes. Drawing parallels between the impact of WWE performers and other cultural icons, Triple H emphasized the undeniable influence of wrestling in mainstream culture.


Citing examples such as the iconic “woo” associated with Ric Flair and the widespread adoption of Roman Reigns’ mannerisms by athletes, Triple H argued that a wrestler’s influence extends far beyond the squared circle. He added that it’s a missed opportunities for brands to align with influential figures within the wrestling world, such as Cody Rhodes, Jey Uso, and Roman Reigns.

“I do. It’s funny, I’ve thought it for a long time. If you look at our world, much like what Travis is doing, that’s bigger obviously but I think that our performers affect that culture just as much as well. If you go to a game in almost any sport, you’ll hear our entrance themes playing in that stadium or arena. You’ll hear the sayings and the chants and the catchphrases that our talent use, you can’t go to a game without people wooing like Flair. I see athletes doing the Roman Reigns one all the time. I think the yeet thing, Jey has now brought that back. It all affects culture in a big way. I think if somebody doesn’t do the signature line with some of our talent, a Cody Rhodes, a Jey Uso, a Roman Reigns, I think they’re missing on the boat on something that could be very impactful towards their business.”

As wrestling’s influence spreads throughout pop-culture, the idea of trademark lines for WWE superstars creates a tempting opportunity for companies looking to cash in on the power of authenticity and viral trends. We’ll have to see if such deal is signed in the near future. Stay tuned to Ringside News for more!

Do you think WWE superstars should have their own signature brand deals? What’s your take on this? Let us know in the comments!

Tags: Triple H
Shubham Banerjee

Shubham Banerjee is a computer science student. Shubham's love for technology, gadgets and coding pushed him to pursue a career in this field. Shubham's personal interests include photography, exploring all kinds of music and football. Being disappointed with Barcelona's performance in Europe is the only constant in his life.

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