WWE Dominates Branding Space for Significant Mainstream Championship Event

WWE is a global brand, and you never know where the logo will pop up next. From C4 Energy drinks, to championship college football games, WWE has certainly stretched their influence far beyond the pro wrestling bubble.

The 2023 Dr Pepper Big 12 Football Championship occurred at AT&T Stadium in Arlington, Texas, with an estimated 7,000 in-stadium attendees. Meanwhile, a considerably larger audience watched the event from home. Texas native, The Undertaker, appeared at the game in preparation for a significant moment.

The football clash between Texas and Oklahoma State went down on the gridiron. Meanwhile, they were clashing helmets over a WWE logo. They put a massive WWE logo with Big 12 branding on the field.

WWE Superstars, including one yet-to-debut future top name, were also present. As previously mentioned, The Undertaker attended the Big 12 Championship game with a purpose to present the winning team with a custom title.

This game solidified WWE’s new partnership with the Big 12. You can check out the graphic below of the field. It was certainly great brand representation during the big game.

You can check out the image that WWE sent out below. Obviously, there was a lot of excitement at the NCAA Big 12 football championship game for many reasons.

What’s your take on WWE getting their brand on the Big 12 championship field? Let us know what you think in the comment section!