WWE is always looking to spread their message and get pro wrestling in front of any fan base that they can. It never hurts to capture fans’ interest early, and Vince McMahon’s company hopes to do just that with a new partnership.
WWE announced today that they are partnering up with children’s social media network Zigazoo. This is said to be the “world’s largest social network for kids.” It also comes at a perfect time as WWE heads down the road to WrestleMania 39.
You can check out the press release below that hypes this deal. Obviously, WWE has high hopes that they will be able to gain some younger viewers.
WWE has announced a partnership with Zigazoo, the world’s largest social network for kids, on The Road to WrestleMania 39.
Throughout the five-week partnership, WWE fans on Zigazoo will have the opportunity to engage in eight fun video challenges posted every few days on the branded WWE channel. Challenges include WWE trivia and interactive asks such as “What would be your WWE Superstar name and why?”, “Show us your best WrestleMania outfit!”, “Are you Team Roman or Team Cody?”, “Show us your Street Profits victory dance!” and more!
Acclaimed for its safety standards, Zigazoo is the largest and most trusted online network for kids up to age 12 and their parents. Zigazoo is designed to engage kids directly and safely with brand partners which include the NBA, Nickelodeon, Mattel and Amazon.
Zigazoo participants will receive branded WWE award stickers and badges through the app by completing the challenges as well as the opportunity to Enter to Win  live event tickets to a local show. Look for WWE on the Zigazoo app beginning on Sunday, Feb. 26 up until WrestleMania 39 weekend!
WWE’s fan base is getting older, and while that is great in some respects, it is always important to focus on the next generation of fans. After all, those younger fans can also bring a tremendous amount of revenue, because kids love getting their parents to spend money on their fandoms.
We’ll have to see if this is successful, but it never hurts to make attempts to capture interest with a new, ever-changing generation of fans. For more on this story, and so many more, keep it tuned here with Ringside News.
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