WWE is constantly reviving its product through new shows, and more adventure in their recent programming. While some shows do fairly well, some others fall short in the programming.

WWE’s Next In Line is a program for new recruits that would be college-going and potentially future WWE superstars. In the wake of their campaign to target campuses, WWE has filed a new trademark.

According to recent filings, WWE filed a new trademark in the United States Patent and Trademark Office (USPTO). The title for the trademark is ‘Campus Rush’ which speaks about WWE’s forthcoming approach.

Mark For: WWE CAMPUS RUSH trademark registration is intended to cover the categories of organizing and conducting a program to enhance the use of student athletes’ names, images, and likenesses (NILs); organizing and conducting collaborative partnerships with student athletes for brand building, training, development, education, communications, promotion, and community relations services; entertainment services, namely, organizing and conducting an array of sports entertainment events rendered live and recorded for the purpose of distribution; organizing and arranging of exhibitions and events for sports and entertainment purposes; entertainment services, namely, provision of information and news about sports, entertainment and general interest rendered live and through broadcast media including television and via the internet or commercial online service; providing information in the fields of sports, entertainment and general interest via an online community portal; providing a website in the field of sports, entertainment and general interest.


It confirms that WWE has their target in mind, They want to capture the youth, not just through their programs, but also through their performance and style. The same can happen when recruits are in their early days.

This also confirms that eligible people would get the opportunity to train with the best to get the optimum results. Every quality performer can add value to the promotion and its content.

What do you think of the WWE NIL program? Sound off in the comments.

Amit Shukla

Amit Shukla is a huge "Stone Cold' Steve Austin fan and movie buff who loves to write about wrestling. Favorite movies include Inception, and Ankhon Dekhi among others.

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