WWE launched various programs over the years, and Next in Line (NIL) is one of them. If you haven’t heard of it, then you will see the results soon enough as more cross-over athletes make their way to the WWE main roster.

The company filed a trademark “WWE Rush” on September 14th to organize and conduct a program that will enhance the use of student-athletes names, images and likenesses (NIL). It seems that they are carrying on full-speed with this recruitment process.

Mark For: WWE RUSH trademark registration is intended to cover the categories of organizing and conducting a program to enhance the use of student athletes’ names, images, and likenesses (NILs); Organizing and conducting collaborative partnerships with student athletes for brand building, training, development, education, communications, promotion, and community relations services; Entertainment services, namely, organizing and conducting an array of sports entertainment events rendered live and recorded for the purpose of distribution; Organizing and arranging of exhibitions and events for sports and entertainment purposes; Entertainment services, namely, provision of information and news about sports, entertainment and general interest rendered live and through broadcast media including television and radio, and via the internet or commercial online service; Providing information in the fields of sports, entertainment and general interest via an online community portal; Providing a website in the field of sports, entertainment and general interest.

WWE signed various collegiate athletes because it helps them create a new generation of superstars that are just making it big in their domain and amongst the people around them.


The exposure to the WWE Performance Center only enhances their talent. It gives them an opportunity to understand the basics of the business, and how things are conducted in a business-like WWE.

WWE has a rich history of some exceptional talents coming through these programs. It would be interesting to see who comes out of this WWE NIL program in the near future.

Do you know of someone participating in it or have your own story? Sound off in the comments.

Amit Shukla

Amit Shukla is a huge "Stone Cold' Steve Austin fan and movie buff who loves to write about wrestling. Favorite movies include Inception, and Ankhon Dekhi among others.

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