Swerve Strickland has made a quick impact since signing with AEW at the Revolution pay-per-view. The former NXT star has rebranded himself after losing the “Swerve Scott” moniker created for him by WWE. Swerve is now working to protect his latest identities.
Filings with the US Patent & Trademark Office show that Strickland filed for three new trademarks on March 11, 2022. Those trademarks are for “The Realest,” “The Realest Shane Swerve Strickland,” and “Sw3rve.” Strickland has incorporated the “Swerve” moniker into his previous independent ring name, Shane Strickland.
The marks are standard filings for professional wrestling trademarks. Nothing in particular stands out. Strickland is simply protecting his name for the future. You can see an example of the intended uses below. It is essentially the same for all three filings.
“Entertainment services, namely, wrestling exhibitions and performances by professional wrestlers and entertainers rendered live and through broadcast media including television and radio, and via the Internet or commercial online service; celebrity personal appearance services; providing wrestling news and information via a global computer network; Providing information in the fields of sports, entertainment and related topics via an online community portal; Providing a website in the field of sports entertainment; Fan club services, organizing and staging events with fan club members, promoting the interest and participation of fan club members, and providing an online community forum for fan club members; Providing online newsletters in the fields of sports entertainment; Online journals, namely, blogs, in the fields of sports entertainment; shirts; hats; pants; jerseys; bandannas; shorts; socks; sweatshirts; backpacks; hoodies; jackets; footwear, namely, shoes, sneakers, boots, slippers; Toys, namely, action figures, accessories therefor; toy wrestling rings; playing cards; puzzles; board games; hand-held units for playing electronic game other than those adopted for use with an electronic display screen or monitor; stuffed toys; plush toys; lunch boxes; lunch bags; toy belts; knee and elbow pads for athletic use; toy foam hands; costume masks; novelty face masks; Photographs; posters; pictures; printed concert programs; printed backstage passes; collectible championship belts; Series of musical sound recordings and video recordings; Downloadable musical sound recordings featuring music, and downloadable ring tones for wireless telephones via a global computer network; Entertainment services, namely, live performances by a musical artist; Beverage ware, namely, cups, drinking glasses, mugs; Downloadable mobile applications for the streaming of audio and video content; downloadable ring tones, graphics and music via a global computer network and wireless devices; decorative refrigerator magnets; prerecorded CDs; DVD’s, digital video, television broadcast, streaming platforms and other yet to be known technologies containing trademark owner performing as a professional wrestler or a music recording artist or performing artist; Video games; gym bags; computer games; sunglasses; sunglass cases; bottle openers; drink coasters; stickers; trading cards; calendars; arcade games; card games”
Swerve challenged Ricky Starks for the FTW Championship on this week’s episode of Rampage. Strickland has been receiving great crowd reactions thus far. The sky could be the limit for him in AEW, but we will have to see how things play out. Swerve is set to take on Alex Zayne at Friday’s Ring of Honor Supercard of Honor pay-per-view.
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