Swerve Strickland Files Two New Trademarks After AEW Debut

Swerve Strickland was revealed as the latest WWE NXT castoff to sign with AEW at Sunday night’s Revolution pay-per-view. Tony Schiavone introduced Swerve to the fans and the “Swerve Strickland is All Elite” tweet followed soon after. Fans are excited to see what Strickland can do in Tony Khan’s promotion.

Strickland wrestled in NXT as Isiah “Swerve” Scott during his run with WWE. The former Hit Row member decided to keep the name while using his independent ring name of Shane Strickland. To protect his creation, Swerve has filed for two trademarks.

According to the US Patent and Trademark Office, “Swerve Strickland” and “Swerve” were the marks registered by the newest AEW star. The filings were standard material. Swerve plans to use the names for wrestling appearances, merchandise, and the usual things.

“IC 041. US 100 101 107. G & S: Entertainment services, namely, wrestling exhibitions and performances by professional wrestlers and entertainers rendered live and through broadcast media including television and radio, and via the Internet or commercial online service; celebrity personal appearance services; providing wrestling news and information via a global computer network; Providing information in the fields of sports, entertainment and related topics via an online community portal; Providing a website in the field of sports entertainment; Fan club services, organizing and staging events with fan club members, promoting the interest and participation of fan club members, and providing an online community forum for fan club members; Providing online newsletters in the fields of sports entertainment; Online journals, namely, blogs, in the fields of sports entertainment; shirts; hats; pants; jerseys; bandannas; shorts; socks; sweatshirts; backpacks; hoodies; jackets; footwear, namely, shoes, sneakers, boots, slippers; Toys, namely, action figures, accessories therefor; toy wrestling rings; playing cards; puzzles; board games; hand-held units for playing electronic game other than those adopted for use with an electronic display screen or monitor; stuffed toys; plush toys; lunch boxes; lunch bags; toy belts; knee and elbow pads for athletic use; toy foam hands; costume masks; novelty face masks; Photographs; posters; pictures; printed concert programs; printed backstage passes; collectible championship belts; Series of musical sound recordings and video recordings; Downloadable musical sound recordings featuring music, and downloadable ring tones for wireless telephones via a global computer network; Entertainment services, namely, live performances by a musical artist; Beverage ware, namely, cups, drinking glasses, mugs; Downloadable mobile applications for the streaming of audio and video content; downloadable ring tones, graphics and music via a global computer network and wireless devices; decorative refrigerator magnets; prerecorded CDs; DVD’s, digital video, television broadcast, streaming platforms and other yet to be known technologies containing trademark owner performing as a professional wrestler or a music recording artist or performing artist; Video games; gym bags; computer games; sunglasses; sunglass cases; bottle openers; drink coasters; stickers; trading cards; calendars; arcade games; card games”

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Swerve Strickland’s signing with AEW was well-received by fans. The name was trending on Twitter in the immediate aftermath to a mostly positive response. It remains to be seen if Swerve will be able to find his way among a very crowded AEW roster.

Tony Khan has been signing a ton of talent from the independent circuit and WWE. The roster could get some relief with the re-launch of Ring of Honor. For now, Swerve Strickland will have to do what he can to make himself stand out from the pack.

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