Chris Jericho Files To Trademark The Term ‘Sports Entertainer’

Chris Jericho is a refined wrestler, having played for WWE in the past and now AEW; his career spans over three decades. With that, Jericho is looking to maximize his brand for profit.

Jericho has filed for another trademark for the term “Sports Entertainer” with the United States Patent and Trademark Office. It seems the AEW star now wants to be called Sports Entertainer.

Jericho filed this trademark on February 28 for entertainment and merchandise purposes. Michael E. Dockins filed the trademark on behalf of Chris Irvine. Following is the full legal description of the trademark.

IC 025. US 022 039. G & S: Hats; Shirts; Bandanas; Sweatshirts; Hooded sweatshirts

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IC 041. US 100 101 107. G & S: Entertainment in the nature of wrestling contests; Entertainment services, namely, wrestling exhibits and performances by a professional wrestler and entertainer; Entertainment services, namely, live appearances by a professional wrestler, musician, or podcaster; Entertainment services, namely, personal appearances by a professional wrestler, musician, or podcaster; Entertainment services, namely, televised appearances by a professional wrestler, musician, or podcaster; Providing wrestling news and information via a global computer network; Providing online interviews featuring professional wrestler, musician, or podcaster in the field of professional wrestling, music, or podcasting for entertainment purposes

Not too long ago, the 51-year-old star AEW star filed trademark for the term “the influencer” for its use in entertainment purposes. Jericho is looking to make some severe profit wherever those terms are used in media with several trademarks under his belt.

Jericho is set to wrestle Eddie Kingston at this Sunday’s AEW Revolution pay-per-view event in a trios match.