WWE has a lot of ideas around backstage when they’re trying to figure out a creative direction. The Rock’s Red Notice tie-in brought a ton of money to WWE, but they weren’t going to settle for a small angle.

We all saw what transpired on Raw last week with the Red Notice egg. Austin Theory ended up getting a WWE Title match out of the deal and then he lost. At least he was able to snag a selfie with that egg and Vince McMahon.

According toFightful, the company’s original plan was “much worse” and the stakes were “much lower” as well. Apparently, one rejected pitch had the 24/7 Title as part of the deal, but that was rejected.

The original idea was “much worse with the stakes much lower,” with one of the pitches including some sort of integration with the WWE 24/7 Title. We’ve heard specifically that teams associated with The Rock and/or Red Notice said that wouldn’t suffice.


Vince McMahon was brought in as part of the angle and that added importance to everything. It was a seven-figure deal, so they had to get it right.

What’s your take on this story? Sound off in the comments!

H Jenkins

I love pro wrestling and hate BS. These two things drive me. Years of experience in writing, journalism, and digging exclusive insider info for Ringside News. Worked in finance before realizing pro wrestling journalism made much less sense. Pro beachballs at pro wrestling shows, pro dives if someone catches, anti bullies, olives, and pineapples on pizza.

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