WWE is a publicly traded company. The primary reason for their existence is to make money and keep their shareholders happy. Some fans struggle with that reality, thinking of this large corporate machine as something like a family. In fact, it is not. Businesses exist to make money, whether it’s WWE and AEW or McDonalds. Publicly traded companies like WWE have a legal obligation to investors to do so.

That’s why the company held an upfront session for advertisers before their Survivor Series pay-per-view. According to Variety, Stephanie McMahon was joined for the presentation by WWE head of global sales and partnerships, Claudine Lilien. She said that WWE is part of our culture.

“WWE permeates our world probably more than you realize.

Whether it’s NBA star Joel Embiid imitating Triple H’s signature DX chop…or my son doing his best Randy Orton pose on a family trip, we can do things that traditional sports and entertainment companies can’t,


In perhaps the most out-of-touch moment in corporate history, Lilien said that WWE offers fans immersive experiences like no other form of entertainment. That includes such mind-bending, revolutionary technology as bottled water.

“Whether it’s Bad Bunny or bottled water, WWE creates immersive experiences for our partners.”

This company offers a vast array of entertainment across several platforms with a global reach. The head of their sales department went before a crowd of advertisers who stood to spend hundreds of millions on her company as a means to promote their products. She sold the immersive experience by citing bottled water and Bad Bunny.

Meanwhile, as WWE offers fast food battle royales and major television angles to the highest bidding advertiser, the company continues their budget cuts. Eighty wrestlers have been let go from their contracts in the past year. With money flowing in at ridiculous pace, it’s time to make peace with the fact that WWE serves the shareholders, not the superstars or fans.

What do you think of bottled water as an emersive experience? Let us know in the comments!

Michael Perry

Michael Perry is a news contributor for Ringside News and Thirsty for News. Michael has an M.A. in Communication Technology from Point Park University in his hometown of Pittsburgh, PA.

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