WWE released a slew of Superstars and staff over the last several months. Fans are becoming disenfranchised and are speaking out in droves about those cuts. Enraged fans won’t stop WWE President Nick Khan from taking all the blame, because he doesn’t mind taking the heat.
The fact is that WWE’s focus has shifted, and that has caused a rift between the company and its fans. They are not the only entertainment entity to make this same mistake.
In a series of tweets, former WWE writer Brian Maxwell Mann compared WWE to MTV. He should know the two companies well, because his IMDB lists him as a former writer on Total Request Live on top of his WWE experience. His Twitter account is set to private, but the comparisons between the two companies was expertly given and you can check it out below.
With each passing news cycle, WWE is feeling more and more like MTV – a once booming entertainment brand that lost its luster after years of mismanagement.
Throughout the 80s and 90s, both brands had the power to define culture but slowly lost touch with audiences over the years. The focus shifted from creating new viewers to increasing profitability and a heavy reliance on nostalgia.
This didn’t happen over night, both companies went through a decade of relying heavily on concepts that pushed away large portions of their core audience.
This is how you arrive at a situation where MTV has all but abandoned music coverage and recently celebrated their 40th anniversary by playing 12 straight hours of RIDICULOUSNESS.
WWE, on the other hand, has spent the last few years making numerous moves that badly damaged the brand but resulted in massive amounts of guaranteed money – a clear signal that direct to consumer products are no longer the life blood of the company.
We will keep monitoring WWE’s activities as they continue their efforts to trim the bottom line. It is not clear that WWE is preparing itself for a sale, but their direction certainly changed.
Now WWE President Nick Khan and CFO Kristina Salen are leading the charge to make the most money they can WWE’s investors and their board of directors.
What’s your take on this story? Sound off in the comments!