AEW has a lot of plans and sometimes those can be spoiled by a trademark. A recent filing has a lot of fans scratching their heads and wondering what Tony Khan’s company has up their sleeves this time.

According to a report from Heel By Nature, AEW filed a trademark for “King of Harts.” This included “Harts” spelled like The Hitman’s last name.

The filing was registered on July 28th and it was registered into the database on July 31st. We have no idea how AEW plans to utilize this new trademark, but they are obviously doing something with this phrase.

The trademark registration fell under “educational and entertainment services.” Another hint that could allude to the usage is the wording: ” Entertainment services in the nature of development, creation, production, distribution, and post-production of wrestling programs and wrestling multimedia entertainment event content.”


This could be related to their AEW Casino game for all we know, but it is a very interesting filing, especially because “Harts” was spelled in the same way as the famous wrestling family.

What’s your take on this story? Sound off in the comments!

Felix Upton

Felix Upton is a seasoned writer with over 30 years of experience. He began his career writing advertisements for local newspapers in New York before transitioning to publishing news for Ringside News. His expertise includes writing, editing, research, photo editing, and video editing. In his free time, he enjoys bungee jumping and learning extinct languages.

Disqus Comments Loading...