Paul Heyman was executive director of WWE RAW for a while, she he had his own favorites that he wanted to push. Some people call that group “the SmackDown catering crew.” Those people got buried once Heyman was relieved from his position. According to Paul Heyman, this is not why Sami Zayn was buried at all.
During Talking Smack, Paul Heyman told Sami Zayn that it was Kevin Owens who buried him in meetings. Owens allegedly said that Zayn is a “prick” and then the ball got rolling to bury him from there.
“Listen, we were in meetings and It wasn’t even my idea to bury him. It was Kevin Owens’ idea to bury him.”
“We were running hot on Raw and the Street Profits were the Tag Team Champions. And I needed a tag team to go against the Street Profits. I went to Kevin Owens and I said, ‘why don’t you team with Sami Zayn again and we’ll put you up against the Street Profits.’ [He said] ‘Are you kidding me, I’ve known that guy since we were kids together, he’s a prick, I don’t like him, bury him in meetings.’”
“I said ‘no no KO, I don’t wanna bury Sami in meetings.’ He said, ‘no no no, everyone else buries him, you might as well just bury him’ so I did. It was part of a conspiracy because Kevin Owens didn’t like him, he told me that that’s the way he was since he was a kid.”
This is likely a storyline to enrage Sami Zayn. It could also be foreshadowing that we are bound to see Kevin Owens and Sami Zayn wrestle again, further justifying all those “fight forever” chants that they have received during past collisions in the squared circle.