WWE’s status as a global juggernaut in professional wrestling extends beyond just the sport itself, with significant partnerships in various domains like the NFL, NHL, and NBA. Their recent deal with the Indiana Sports Corp shows off their expanding influence, and new details about additional plans for this partnership have now surfaced.

As reported earlier, WWE announced plans to launch its groundbreaking partnership with Indiana Sports Corp, starting with the Royal Rumble on February 1, 2025, hosted at Lucas Oil Stadium. The agreement spans multiple years, envisioning multi-night extravaganzas for SummerSlam and WrestleMania also held at the same venue.

While speaking on a recent episode of Pollock & Thurston, reporter Mickey Shuey of the Indiana Sports Journal talked about WWE’s current deal with Indiana. Shuey noted that as part of the agreement, WWE will schedule trips to less-visited parts of the state. While they have frequently visited Indianapolis over the years, WWE has less frequently held events in smaller communities across the state. The new agreement aims to host WWE shows in these areas to set up a good entry-point for new wrestling fans.

“To serve as an entry-point for new wrestling fans, for wrestling fans who have never been to a live event.”


The partnership with the Indiana Sports Corp represents a significant step in WWE’s expansion strategy within the United States. This collaboration not only highlights WWE’s business acumen and widespread appeal but also sets a benchmark for future collaborations with other states, so we will have to wait and see how both parties will capitalize on the partnership.

Are you looking forward to WWE’s partnership with Indianapolis? Let us know in the comments section below!

Subhojeet Mukherjee

Subhojeet, a professional wrestling fan for over 20+ years, found his passion during the Monday Night Wars. With expertise honed over decades and a broad spectrum of interests including TV, movies, anime, novels, and music, he offers insightful analysis and coverage. Respected in the industry, Subhojeet keeps fans informed and engaged with his knowledge and perspective.

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