WWE and AEW are in the same business, and while World Wrestling Entertainment hasn’t given a lot of attention to All Elite Wrestling, the fact is that there is real competition between the two companies. This could play out with WWE’s new television deals as well, but they would also love to beat AEW Dynamite with NXT in the meantime.
WWE has deployed main roster talent in NXT, not only to boost NXT’s viewership leading up to the expiration of their media rights deal with the USA Network next year, but also to rejuvenate certain main roster performers. This strategy paid off with Superstars as Baron Corbin and Dana Brooke.
This approach became evident recently when Becky Lynch captured the NXT Women’s Title for the first time in her career, defeating Tiffany Stratton in the main event of NXT. That match garnered 850,000 overnight viewers and a 0.26 rating in the 18-49 demographic, marking the highest ratings for NXT since September 2020. In comparison, AEW Dynamite attracted 888,000 viewers and a 0.31 rating.
The Wrestling Observer Newsletter, noted that WWE nearly succeeded in beating Dynamite in the 18-34 demographic. This is their goal, after all.
“There was the big goal this week that moving Lynch to NXT would help them beat AEW in 18-34. In actuality, they came very close in total viewers, only 38,000 shy, and won in over 50 and women 35-49. But the 18-34 number saw 162,000 to 133,000 in favor of AEW.”
WWE and AEW had quite a war on Wednesday nights, but then NXT moved to Tuesdays. That “victory” for AEW might still stick with WWE, and they would like to flip that number.
WWE NXT is making a lot of progress in terms of making fans talk about the company’s Tuesday night show. If anything, their viewership will likely see an upswing if they continue featuring WWE main roster talent.
At this point, two major champions, Becky Lynch and Dominik Mysterio, are champions in NXT. We will have to see what WWE does next to attract more viewers for that show.
What’s your take on WWE trying to beat AEW Dynamite with NXT? Sound off in the comments below to let us know what you think!