AEW held a historic event in London’s Wembley Stadium at All In. Fans at home watched on pay-per-view or streaming, but they almost had another viable option.
AEW and Warner Bros Discovery’s relationship is very good. In fact, Eric Bischoff believes that WBD has equity in All Elite Wrestling. That being said, there was a plan to implement one of WBD’s most popular assets into how fans could watch All In London, but that didn’t happen in time.
The Wrestling Observer Newsletter noted that AEW’s original intention was to air All In London on the MAX streaming platform. Sadly, the technology for the stream wasn’t ready in time for the big show.
“It was widely assumed this is true but sources outside of AEW have confirmed that the hoped for idea was for All In to air on MAX and the reason it ended up on PPV is because the technology wasn’t ready at the time the decision had to be made one way or the other. I believe the technology is ready now.”
It was also noted that a financial agreement still needs to be negotiated because the pay-per-view number for this show was highly successful. It wouldn’t make sense for AEW to move forward with a MAX broadcast for such a successful PPV unless WBD ensures it’s financially viable.
While it’s important to maximize the viewership given the crowd, it’s essential to remember that, in today’s landscape, television still holds more weight than a subscription streaming service. It was noted how Bloomberg’s report mentioned that MAX plans to introduce live sports, including basketball, baseball, and hockey, in the near future. Pro wrestling was not part of this mention. The reported strategy is to initially offer these shows on the service for free and then introduce a new sports tier at an extra cost in March, coinciding with the NCAA basketball tournament.
We will have to see how AEW does against so much competition starting up soon. If anything, it’s a learning process, and Tony Khan is showing no sign that he’s ready to slow things down at all.
What’s your take on AEW pay-per-views streaming on MAX? Sound off in the comments to let us know if that’s a good idea!