Vince McMahon was practically the lone creative force behind WWE for years, as he made every big call on creative, and everything had to pass through his approval before it was seen on television. Although Triple H is Chief Content Officer now, Vince McMahon is still calling the shots in a big way.

WWE has seen a few new nicknames in the past few weeks. Big Bronson Reed and Dirty Dominik Mysterio are now lighting up WWE television, and those nicknames are officially appearing on those Superstars’ name plates during their entrances as well.

Those nicknames are official now, and there is a very good reason for that. After all, it was Vince McMahon who made the call for these interesting new monikers.

The Wrestling Observer Newsletter noted that Vince McMahon is the man behind those new alliterated WWE nicknames. At this point, it’s anyone’s guess what, or who’s, next.


It was confirmed to us that all the alliterative nicknames on the 7/17 Raw were a directive from Vince McMahon. It wasn’t pushed nearly as hard on Smackdown on 7/21 or Raw on 7/24, so it looks like it was just an idea he had (and that most thought was bad) and he gave up on it after. They are still doing new nicknames of course, but not so many that it got silly, with Dirty Dom and Big Bronson Reed and such, but not to where the announcers just sound so fake with one alliterative nickname after another.

Vince McMahon can still make any change he likes to WWE television, because he can make those shots remotely. Now, it appears that he hasn’t given up the hobby of renaming Superstars either.

We will have to see which WWE nickname might be next. The report noted that “Still we did have Scintillating Santos Escobar,” so it’s anyone’s guess at this juncture what Vince McMahon’s company is going to do.

What’s your take on these new WWE nicknames? Sound off in the comments to let us know what you’re thinking about the situation!

Felix Upton

Felix Upton is a seasoned writer with over 30 years of experience. He began his career writing advertisements for local newspapers in New York before transitioning to publishing news for Ringside News. His expertise includes writing, editing, research, photo editing, and video editing. In his free time, he enjoys bungee jumping and learning extinct languages.

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