Kurt Angle had a nice run in WWE, and that translated into some impressive royalty checks along the way as well. Now, he is able to look back at his career and see his gains in the merchandise space.

Kurt Angle, in a recent Q&A episode of The Kurt Angle Show, shed light on various topics, including his financial success in wrestling compared to merchandise sales. While jokingly expressing his fondness for the ‘You Suck’ mug, Angle revealed that his favorite merchandise item was the iconic red, white, and blue ‘It’s True, It’s True’ shirt.

“You know what, I love the ‘You Suck’ mug [laughs]. I thought it was hilarious. Giving somebody a gift that says ‘You Suck’ on a mug so they can drink coffee every morning, that’s awesome. But my favorite was what I sold the most. It was my ‘It’s True, It’s True’ t-shirt. Red, white and blue, ‘It’s True, It’s True,’ and it was a great t-shirt. I sold a lot of those and that was my rookie year. I never sold as many t-shirts the rest of my career as I did my first year.”

“I have to tell you this, it wasn’t that much money. I wasn’t a merchandise guy. Even Vince McMahon came to me and said, ‘Listen, we can’t use the word Olympic. We can’t use the Olympic rings. You’re not gonna do merchandise. I’m gonna pay you to wrestle.’ I was like, ‘Well I do want to make money on merchandise.’ He says, ‘Can’t do it.'”


Kurt Angle continued to share how much he made in merchandise sales compared to Stone Cold Steve Austin.

“Listen, in one year, he made $12 million on merchandise. That was the 3:16 shirt. That’s when it came out. $12 million. He told me. I was like, ‘Holy crap.’ He only made two and a half million wrestling. Vince said, ‘I pay you to wrestle.’ Vince, I’m not gonna lie to you, he paid me well. I made more than Austin did with wrestling. I didn’t make nearly as much as Austin did with merchandise. But Vince took care of me on the backend with wrestling. Merchandise, I made, I’ll give you just round about figures, between 700 and 900 grand a year. Wasn’t a lot. It’s a lot of money, don’t get me wrong, but not for being a big star like that. For some reason Vince just told me, ‘Hey, can’t do anything with you with merchandise. So just wrestle.’ I would come up with merchandise ideas and Vince would utilize them, but I didn’t sell like Stone Cold, and I was a heel most of my career, too.”

As for how well he did during his time with TNA/IMPACT, Angle shared that his merchandise moved well for the first few years.

“You know what, I did alright with TNA. Believe it or not, we we were selling pretty well the first few years. I mean, I would say between 2007 and 2010, everybody’s making pretty good money on merch.”

Kurt Angle had a lot of merchandise in his career, and that helped him rake in a lot of cash along the way. Hopefully, his WWE merchandise will continue for a long time to come, because he is still under a Legends contract with the company.

What’s your take on Kurt Angle’s run in WWE? What merchandise do you like the most? Sound off in the comments!

Felix Upton

Felix Upton is a seasoned writer with over 30 years of experience. He began his career writing advertisements for local newspapers in New York before transitioning to publishing news for Ringside News. His expertise includes writing, editing, research, photo editing, and video editing. In his free time, he enjoys bungee jumping and learning extinct languages.

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