AEW Double or Nothing 2023: Pay-Per-View Buy Estimates Revealed

Recent updates on the pay-per-view buys for Double or Nothing 2023 have surfaced, providing an estimated figure and comparisons to previous events.

According to Dave Meltzer in the Wrestling Observer Newsletter, as of June 1, the buys for Double or Nothing were reported to be “virtually identical” to the buys for Revolution, which took place in March. The estimated buyrate for Double or Nothing falls between 130,000 and 135,000.

Contrary to earlier expectations that the pay-per-view numbers for Double or Nothing would be lower due to the build-up, it appears that the show has performed well in terms of television PPV buys. The figures on June 1 were comparable to Revolution, with a difference of only 100 nationally and a 0.2 percent increase in pace compared to the previous show.

The streaming and FITE numbers for Double or Nothing are also similar, suggesting that the event is on track to achieve the same level of success as Revolution. However, it is worth noting that Revolution experienced an unusually high number of late buys, and it is unlikely that Double or Nothing will surpass those figures.

When compared to last year’s Double or Nothing event, which featured C.M. Punk vs. Adam Page and Wardlow vs. MJF as the main attractions, the television buys for this year’s event have decreased by 31.3 percent at the same stage.

At present, the estimated final number for Double or Nothing is between 130,000 and 135,000, but this could vary slightly depending on the buys in the next two weeks. A more accurate assessment of the late buys and the overall trajectory will be available next week, which could determine whether the final number reaches closer to the 140,000 range that AEW pay-per-view shows have consistently achieved since the Forbidden Door event last year.

What are your thoughts on the estimated pay-per-view buys for Double or Nothing 2023? Do you think the event will surpass the figures of previous AEW pay-per-views? Leave a comment.