WWE is always changing, and entertaining new ideas that could see growth. Sometimes it is on a television end, like with the company toying with the idea of adding more adult content to the 3rd hour of RAW, but other times the biggest moves happen behind the scenes.

WWE made a lot of money going to Puerto Rico for Backlash, and they are looking for more places with tourism boards who want to fork over that kind of cash. Obviously, their biggest ongoing deal is their massive, decade-long arrangement with Saudi Arabia.

Brandon Thurston tweeted out that Nick Khan said something very interesting at the JPMorgan TMT event. It was stated that WWE’s goal is for the host cities for premium live events to provide some for of subsidy. That would see guaranteed money in WWE’s pocket for every event, just for holding the show in that city.

Nick says WWE is in talks with a lot of international cities for 2024 PLEs and match those up with media rights. “Our goal is each one of the these premium live events should have some sort of subsidy. It’s going to take a while to get there.”


Nick Khan also stated that WWE is open to the idea of adding another hour to SmackDown every week to make it a 3-hour show. WWE might have even more time on television to build toward their premium live events if that happens.

We will have to see what’s in the future for WWE. After all, there are a lot of possibilities after Endeavor’s merger of WWE and UFC. For more information, keep checking back with Ringside News.

What’s your take on WWE’s host cities paying them for premium live events? Sound off in the comments!

Felix Upton

Felix Upton is a seasoned writer with over 30 years of experience. He began his career writing advertisements for local newspapers in New York before transitioning to publishing news for Ringside News. His expertise includes writing, editing, research, photo editing, and video editing. In his free time, he enjoys bungee jumping and learning extinct languages.

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