Jim Ross is a veteran in the pro wrestling world, as he made a name for himself as a commentator in WWE. He has delivered some of the most iconic moments in the history of pro wrestling.
Being a veteran, Jim Ross is well aware of how the pro wrestling world functions and how certain things in AEW can be perceived. This includes AEW’s use of controversial language.
While speaking during a Q&A session on AdFreeShows, Jim Ross was asked if what he thought of the WWE product during his time in WCW. Ross claimed that AEW will have less unnecessary and controversial language.
As long as the storylines and character development are based in some degree of logic, you have to position talent, to some degree, that he or she can best identify with the audience. It sounds simplistic, it really is, quite frankly. I thought WWE, at one point, I was there and part of it, tried too hard to become PG and appease all the advertisers. I think you just have to use common sense.
We had a string in AEW where there was a lot of controversial language. I think you’ll see less of that. It’s unnecessary and shows a lack of creativity if you can’t come up with an adjective or adverb that is better than something a little coarse. The times are going to dictate that.
The old time slot, we would raise the sensationalism in the second hour of Raw, you could be a little more risky and rougher. It’s all case-by-case, there is no rule, we all just have to use common sense and logic. I’m guilty as anybody. I remember one time, I said, ‘WWE Dynamite.’ That didn’t make me real popular with some, which is amazing because it’s called human error. That’s it, I made a mistake, I was sorry about it. I haven’t done it since, knock on wood
We will have to wait and see whether AEW will keep up with the current change in the overall language for their product or not.
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