WWE Hires Snapchat Veteran To Lead Sales & Partnerships Division

WWE continues to see a lot of changes at the top of the company. After the retirement of Vince McMahon, Paul ‘Triple H’ Levesque was named EVP of talent relations and handed the reins of creative. His wife, Stephanie McMahon, was named co-CEO along with Nick Khan. The merry-go-round of corporate shuffling is still ongoing.

In a press release this morning, WWE announced that they have hired Snapchat veteran Craig Stimmel as the new SVP and Head of Global Sales & Partnerships. Stimmel will be in charge of overseeing WWE’s sales organization. He will also work on expanding sponsors and promotional partnerships.

“WWE (NYSE: WWE) today announced the appointment of Craig Stimmel as Senior Vice President and Head of Global Sales & Partnerships. Stimmel, who previously held leadership roles across Snapchat, Procter and Gamble and NCR, will report to WWE Chairwoman & co-CEO Stephanie McMahon and WWE co-CEO Nick Khan.

As head of WWE’s Global Sales & Partnerships division, Stimmel will be a key member of the company’s senior management team, responsible for overseeing day-to-day operations and leading WWE’s sales organization while expanding its roster of sponsors and promotional partnerships.

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Stimmel spent the last three years as Head of Global Brands at Snapchat, where he was responsible for creating and leading the company’s Global Brand organization. Prior to that, Stimmel served in various leadership positions across Procter and Gamble, including overseeing partnerships and marketing ideation for the company’s Media Investment team.”

Last November, WWE fired John Stamatis from the same position. He was a veteran of Pepsi and the NBA with over 30 years of experience. Craig Stimmel comes in with an equally impressive resume, and the company is hoping he can help continue WWE’s impressive revenue growth.

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