WWE was in the news recently after trademarking a controversial new wrestler name. Gunther Stark was the intended name for WALTER. The company pulled an audible after it was noticed that a Google search for the name returned a top result of a Nazi U-Boat commander from World War II. WWE did not reference the last name on NXT when WALTER made the reveal.
Trademark filings are usually not as interesting. WWE did file to protect another name recently. On January 14th, the company filed a merchandising trademark on the name “Brock Lesnar.” The nature of the filing is as follows:
“Mark For: BROCK LESNAR trademark registration is intended to cover the categories of clothing, namely, tops, shirts, jackets, sweatshirts, hoodies; outerwear, namely, coats; bottoms, pants, shorts, underwear, dresses, pajamas, lingerie, clothing ties, scarves, gloves, swimwear; Halloween and masquerade costumes; footwear, namely, shoes, sneakers, slippers, flip flops, boots; headwear, namely, hats, caps; wrist bands; bandanas; championship trophy belts.”
Brock Lesnar is set to take on Bobby Lashley in a highly anticipated match at the WWE Royal Rumble. Brock has been one of Vince McMahon’s top stars in three decades. WWE’s filing shows that they intend to keep the money machine rolling.
Brock is then rumored to be set for another match with Roman Reigns at WrestleMania. Reigns’ COVID-19 diagnosis forced WWE to scrap their planned bout at Day 1. The WWE Universe is looking forward to a resolution in their ongoing feud.
WWE is always filing trademarks for new wrestler names and ideas. Sometimes a simple trademark search is enough to turn up the name of a future superstar. Other times, the filings are obvious. WWE has a huge legal team. They’re taking steps to protect their ideas.
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