WWE has been back on the road since July of 2021. The global COVID-19 pandemic forced the company to work with virtual crowds in the unique ThunderDome setting. There is a huge increase in the energy coming across on television with live fans.
AEW got on the road a little bit earlier than WWE. Since then, there have been several wars over ticket sales. The most notable took place in the New York City area.
Tony Khan boasted about beating WWE when both promotions ran the UBS Arena on Long Island. WWE had a difficult time getting fans through the door. WWE has been trying very hard to increase ticket sales ever since. According to Dave Meltzer on the latest Wrestling Observer Radio, it hasn’t always been going great.
“By the way, this was the smallest crowd for Raw… Second smallest crowd, I believe, since the pandemic. They were just over a little over 3,000 paid. So, that’s pretty brutal. I think the only one that was lower was the San Francisco one.
They had less people than AEW had for Raleigh for Wednesday and Friday’s show. But, WWE… It looked better. They’ll go in there with 4,000 people in a building and… They know how to set it up and everything to where… It looked fine on television. It wasn’t even dark or anything.”
WWE’s world class production team can make slow attendance look like any other show. When it comes to the bottom line, the numbers are impossible to hide. It will be interesting to see if WWE comes up with any new tricks to try and spark higher attendance in 2022.
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Transcription by Ringside News