WWE freshened up the NXT brand with NXT 2.0 and that came with a lot of changes. The arena shifted to a new setting and they might even adopt TV-14 rating. The commentary team is also encouraged to let their hair down a little.
While speaking to Busted Open Radio, Beth Phoenix opened up about her commentary role on NXT 2.0 and how the brand is focusing on pushing the envelope a bit more.
“We’re freshening up of the brand more than anything and focusing on, instead of NXT being branded as the yellow brand and the little engine that could, we’re now looking to produce stars. That’s our entire directive and our entire motivation. The matches that you see are not only just reps for these stars, but also for everybody to push the envelope a little bit. I love that we’re uncuffing a lot of the talent and giving them the opportunity to just try some stuff.”
“Let us reel you back in instead of us telling you. C’mon, you have to light it up. Go out there and try different things. It’s the same thing for us as commentators. We’re being encouraged right now to be ourselves more, show more personality, and don’t be so married to the agenda and walking the straight line. It’s like, let’s just have fun out there and if we mess up, we mess up. We’re human. We don’t want to be perceived as robots. We want to bring personality and a big part of ourselves to the show.”
Vince McMahon wanted to create characters with NXT 2.0 and that is what they are doing. It turns out that the commentary team is also allowed to exhibit more of their own personalities in the process. We will have to see if this new tactic pays off in the end.
What’s your take on this story? Sound off in the comments!