It has come to light that Bruce Prichard pitched several creative suggestions to Adam Cole in a series of meetings that also included top WWE officials such as Chairman Vince McMahon during the former NXT Champion’s last days with the multi-billion-dollar company.

Cole would go on to sign with rival promotion AEW after it was revealed that he was no longer interested in staying with WWE upon the completion of his contract. Ringside News was the first to exclusively report that Bruce Prichard “had his hooks” in Cole, and he was the one behind those controversial ideas for Cole planned main roster call-up.

During Wrestling Observer Radio, Dave Meltzer remarked that it was Bruce Prichard who made those pitches to Cole. This confirms Ringside News’ previous report.

Ideas pitched to Cole included turning him into a heel manager and pairing him with Keith Lee, something that was seen similar to the Lio Rush-Bobby Lashley partnership. We also reported on the company not seeing Cole as a main-event player due to his size, instead wanting to capitalize on his mic skills.


Cole signed with WWE in 2017 and made his in-ring debut at “NXT TakeOver: Brooklyn III.” He immediately entered into a feud with then NXT Champion Drew McIntyre, losing to him in a title match on the January 3rd episode of NXT. The match also featured WWE Hall of Famer and current NXT producer Shawn Michaels as the special guest referee.

Cole also served as the leader and mouthpiece of the heel faction, “The Undisputed Era.” During his two-year stint with the company, he feuded with the likes of Aleister Black, Johnny Gargano, Velveteen Dream, and Ricochet in addition to winning all major titles at NXT, thus making him the second Triple Crown Champion in the brand’s history.

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Manik Aftab

Manik Aftab is a news writer at Ringside News. Outside of his writing responsibilities, Manik is a fan of fiction, thrillers, comics, manga and anime. He’s an occasional journalist and likes to spend his free time watching movies and reading stuff about politics, science, medicine, etc. Manik also enjoys jogs in the park and workouts in the gym. 

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