Bianca Belair continues to garner praise from throughout the WWE Universe after every performance. She is the EST of WWE, which is a great moniker. She recently revealed how it came about.

Inside The Ropes recently spoke to Belair and she opened up about how Mark Henry helped her come up with that catchy catchphrase.

“Well, when I was in NXT, and I was new, I remember Mark Henry coming down to NXT, to the Performance Center and asking me, ‘Who do you want to be? What do you want people to see and think of when they see you? And you want it to be so easy that people already know who you are, what you’re about without you even having to open your mouth.’ And so I was sitting there trying to figure out who I want to be, ‘I know I’m strong, I know I’m fast, I know I’m tough and I’m all these things, I feel like I’m a hybrid.’ But it was just all over the place and I couldn’t break it down to simplify it so that people could very easily understand it.”

Bianca Belair was able to take that Hall of Famer advice and break it down to come up with what she wasn’t to say. It came down to three simple letters that ended every word that described her.


“I remember being like, ‘OK, I have to pick one thing and focus on one thing so it’s very simple.’ And so I remember I was talking one day, and I was like, ‘Yeah. you know, I’m just the strongest and I’m the fastest, and I’m the roughest, I’m the toughest, I’m the quickest, I’m the greatest, I’m the prettiest, I’m the best. I’m just… I’m the est. I’m the est. The E-S-T. And I’m in NXT. EST rhymes with NXT. Simple’.”

Bianca Belair is finding her way on SmackDown, and she is set to take on Bayley this week. The show is on FS1 this week, so set that DVR reminder.

Belair is also extremely talented in the sewing department. She makes her own ring gear. Belair is also a pure product of the WWE Performance Center’s training as she entered with an exceptional background in track and field.

Felix Upton

Felix Upton is a seasoned writer with over 30 years of experience. He began his career writing advertisements for local newspapers in New York before transitioning to publishing news for Ringside News. His expertise includes writing, editing, research, photo editing, and video editing. In his free time, he enjoys bungee jumping and learning extinct languages.

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