AEW Dynamite drew a lot of attention to their program during Winter Is Coming. Pro wrestling fans who never watched AEW before found themselves turning to TNT so they could see Sting. The Winter Is Coming special was full of huge moments, so many it was hard to keep track of them all.
During Wrestling Observer Radio, Dave Meltzer explained AEW’s idea for Winter Is Coming. AEW knew they would have a ton of eyes on them that night, so they wanted to load up the show with as many big angles as possible. This is why it was so stacked with one segment after another.
“The idea is that they believe that this is going to be the most watched show of the year — at least the most unopposed show of the year — and because of that they wanted to shoot as many angles as they could in front of the most number of eyes.”
The issue with shooting so many angles in one night is that some parts will get lost in the mix. An angle like Sting’s debut greatly overshadows any tease for Matt Hardy’s heel turn.
AEW provided a ton of content packed into a two-hour program this week. They will certainly have a lot more eyes on them next week as Sting will return and the company already has a loaded show advertised for their December 9th episode.
Transcription by Ringside News